Business strategy through communications

With a PhD and a wealth of commercial experience, Annette uses practical techniques to help individuals translate the value of what they do with impact. Clients say they use what what they learn in a single hour to think, act, and speak like a leaders throughout their business lives.

Annette is a recognised thought leader. She is an original partner at Activate which he co-designed to get companies from idea to funding in 6 weeks. She this year finishes her tenure as one of nine at St George’s House, Windsor Castle, a think-tank established by Prince Philip in the 1960s. Annette’s insights can be found both online and in print, with 10 Principles of Leadership Presence becoming an instant hit for Strategy& – with twice the average take-up of any in 2019 — in less than a month after publication.

Annette is also an advocate for women and business, most notably on the leadership committee of UPWARD Women established in Silicon Valley to support mid- to high-level professional women throughout their careers.

Annette began her career in the New York theatre and teaching at Brown University. She was recruited by Pricewaterhouse in their merger with Coopers & Lybrand to develop the new brand strategy through thought leadership and partnerships. She has worked for decades with enterprise, small businesses, universities and governments, and the third sector to bring out the best in individuals, groups and to align strategy across departments and organisations.